And Why Should I Read It?

Have you ever wondered why some people seem to have natural creative abilities?

Throughout our lives and indeed, throughout history, we see evidence of the grand tendency of humans to engineer and create, and to push the boundaries of what is possible given the limitations of our reality.

Indeed, creative thinking in humans is the lifeblood of progress.

Do you have it - the elusive creative gift?

If you don't think that you have 'natural' creativity, I would wager that at one point or another, you have wished that you were more creative.

Creative people are attractive in that they bring into existence what was not there before. It's as near as we can get to having the ability of gods.
If you don't think that you have a 'natural' gift of creativity, you may think there is no hope of ever obtaining it.

I want to quickly snuff this notion out, for anyone who thinks it. You are very wrong.

You don't have to wish, when you can do.

People often say that Creativity can be learned. Herein lies the initial spark of hope for those that don't believe they are creative.

But creativity, unlike much you learn in the school setting, isn't a set of knowledge or wisdom that can be learned.

Instead of being learned, Creativity should be cultivated, just like you would cultivate a garden. This cultivation is what we can learn, and in fact what this guide is entirely about. You can cultivate creativity in your own life, and you should!

I already consider myself creative. Should I read the Guide?

We hope that anyone, no matter how intense their natural creative tendencies, can benefit from following the tenets of cultivating creativity outlined in this guide.
The very definition we provide of what creativity actually is, is meant to challenge the ideas you have about your own creativity.

For example, until I underwent a major paradigm shift (which heavily influenced the writing of this guide), I was under the impression that I was very creative. But a look around my life showed no such evidence.
I had a lot of ideas, but I hadn't actually created anything.

By changing our definition of creativity to encompass the act of creating, instead of just the ideation and visionary aspects of creativity, we can force ourself to meet these requirements if we want to truly attain the 'creative' label.

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